Backbone One – Retail Training Video

Backbone is a consumer electronics company and gaming platform that transforms mobile phones into portable gaming consoles. Reporting to the CEO, I provided marketing leadership, organizational structure, operating process and business strategy. As product marketing lead, I developed product collateral (decks, one-pagers, trailers) to help our retail sales teams sell-in to global retailers (BestBuy, Walmart, Target, Costco) and also created assets to drive sell-through (packaging, retail displays, retail sales trainings, FAQs).

This particular project gave us a chance to explore layering comedy into what are typically boring and dry training materials that retail employees must sit through and watch. This particular project was repurposed and re-cut into a consumer facing piece of video content leveraged on social media.