Going Viral on LinkedIn
The idea was simple. Create thumb stopping creative that shows the power of Plainsight’s, computer vision platform.
I was searching for video clips that would resonate with our target verticals, and also visually demonstrate the sheer power, scale and paradigm shift that our platform unlocks.
I’ll leave the details of how this creative asset was created behind the Wizard of Oz curtain, but suffice to say it was a collaborative effort between our marketing team and our computer vision innovation team.
The video didn’t immediately go viral when we published it ourselves, but a few weeks after publishing 3 influencers took the bait and shared our video with their millions of followers. What happened next? You’ll have to reach out, to find out.