Nokia Smart Lighting

While VP & General Manager at Smartlabs Inc, I led the go-to-market and e-commerce strategy for our first party products, including Insteon and Nokia Smart Lighting. My role encompassed a range of responsibilities:

E-commerce Strategy: I designed and managed the e-commerce platform, ensuring a seamless online shopping experience, setting pricing strategies, and handling pre-order processes.

Market Analysis: I conducted market research to identify target customer segments and designed effective marketing campaigns based on the competitive landscape.

Partnerships and Integration: I negotiated partnerships, licensing agreements and strategic partnerships with platforms like Amazon Alexa and Google Assistant.

E-commerce Optimization: Post-launch, I focused on optimizing the e-commerce platform’s performance, tracking key performance indicators, and making data-driven decisions to enhance the sales process.


  • Go-To-Market
  • Ecommerce
  • Brand