Planned and executed the go-to-market strategy for: Scene It? Movie Night on digital console, SceneIt.com, the Scene It? Facebook app, 12 stand-alone iOS apps and the simultaneous cross-platform launch of Scene It? Daily.
Drove co-marketing campaigns with Warner Brothers and NBC to promote our licensed games. Received complimentary on-air and social media promotion from the official Harry Potter and 30 Rock accounts generating over 30 million social interactions and resulted in a 10x increase in purchases.
Secured iTunes featuring for all mobile app launches, increasing sales on average of 800% during the promotion period.