Nokia Predictive Marketing
After Medio was acquired by HERE, we were looking for a way to leverage our telco experience within the new enterprise. With the annual Mobile World Congress show in Barcelona fast approaching, we shed our recently received HERE brand guidlines and collaborarated with our colleagues within Nokia Data and Analytics team. We developed a joint solutiuon that leveraged Nokia’s carrier infrastructure and Medio’s predictive analytics and mobile messaging capabilities.
This was my first of many trips to Mobile World Congress. I was brought in as the subject matter expert and demo giver. Long days giving demos to some of Nokia’s largest customers.